Designer: MadeThought (Paul Austin & Ben Parker)
Keeping it clean yet creative: Shapes
One of the main designs trends I acknowledged the 2012 AGIDEAS conference was that of elegance and simplicity. Use of geometric shapes and limited colour throughout many of the speakers work but none other than that of Paul Austin & Ben Parker’s company MadeThought. They specialise in brand identity and development creating a strongly crafted aesthetic and applying that to all their graphic applications. With the use of minimal colour and a simply yet effective brand identity solution such as that of ‘Design Miami’, MadeThought has established a strong brand identity with minimal use of graphics. Their works often incorporate white complemented by one other colour, and the use of subtle graphics that can be applied to various applications throughout a image.
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Package Design
One of the main designs trends I acknowledged the 2012 AGIDEAS conference was that of elegance and simplicity. Use of geometric shapes and limited colour throughout many of the speakers work but none other than that of Paul Austin & Ben Parker’s company MadeThought. They specialise in brand identity and development creating a strongly crafted aesthetic and applying that to all their graphic applications. With the use of minimal colour and a simply yet effective brand identity solution such as that of ‘Design Miami’, MadeThought has established a strong brand identity with minimal use of graphics. Their works often incorporate white complemented by one other colour, and the use of subtle graphics that can be applied to various applications throughout a image.
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Package Design
2. Concept Evaluation
Brand Identity Design Miami/MadeThought (Paul Austin & Ben Parker)
Design Miami has become one of the most prominent and meaningful forums for
international design, bringing together the most influential designers,
dealers, curators and critics from around the world to further the design
culture.
A strong concept stumbled upon by mistake. With the use of slick type and an applied directional line the identity of Design Miami came to be. The use of these subtle elements would eventually enable the company to apply its logo elements over a broad range of applications. Some of these include annual reports with the horizontal line cut to expose the singular coloured internal pages, company buildings painted with the line applied and posters also with the horizontal line cut out making the poster partially see through enabling various photographic opportunities.
A strong concept stumbled upon by mistake. With the use of slick type and an applied directional line the identity of Design Miami came to be. The use of these subtle elements would eventually enable the company to apply its logo elements over a broad range of applications. Some of these include annual reports with the horizontal line cut to expose the singular coloured internal pages, company buildings painted with the line applied and posters also with the horizontal line cut out making the poster partially see through enabling various photographic opportunities.
The use of an iconic angled line gives
Design Miami a powerful and memorable identifier, which allows rich, creative
opportunities and a sense of presence across a broad range of applications.
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