AGIDEAS

1.Trends & Designers

Designer: MadeThought (Paul Austin & Ben Parker)

Keeping it clean yet creative: Shapes
One of the main designs trends I acknowledged the 2012 AGIDEAS conference was that of elegance and simplicity. Use of geometric shapes and limited colour throughout many of the speakers work but none other than that of Paul Austin & Ben Parker’s company MadeThought. They specialise in brand identity and development creating a strongly crafted aesthetic and applying that to all their graphic applications. With the use of minimal colour and a simply yet effective brand identity solution such as that of ‘Design Miami’, MadeThought has established a strong brand identity with minimal use of graphics. Their works often incorporate white complemented by one other colour, and the use of subtle graphics that can be applied to various applications throughout a image.

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Package Design

Brand Identity

2. Concept Evaluation

Brand Identity Design Miami/MadeThought (Paul Austin & Ben Parker)

Design Miami has become one of the most prominent and meaningful forums for international design, bringing together the most influential designers, dealers, curators and critics from around the world to further the design culture.

A strong concept stumbled upon by mistake. With the use of slick type and an applied directional line the identity of Design Miami came to be. The use of these subtle elements would eventually enable the company to apply its logo elements over a broad range of applications. Some of these include annual reports with the horizontal line cut to expose the singular coloured internal pages, company buildings painted with the line applied and posters also with the horizontal line cut out making the poster partially see through enabling various photographic opportunities.

The use of an iconic angled line gives Design Miami a powerful and memorable identifier, which allows rich, creative opportunities and a sense of presence across a broad range of applications. 

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DesignMiami brochure & business card

DesignMiami Building

Copyright Issues

IMAGES 

Where

OZstock Images

How

In order to download and use the chosen image first you must register. Signing up as a member of Ozstock images gives you your own account with light box, shopping cart and your own account page. Once you have registered and became a member you are then able to add images to your cart. Adding them to your shopping cart enables you to purchase them using your credit card through a secure payment gateway.

Costing

The prices vary depending on size and application. Supplied below is a pricing list:

WEB – 72dpi - 640 x 480 pixels - 22 x 17 cm - 900k – $65
WEB Large – 72dpi - 1000 x 750 pixels - 35 x 26 cm - 2 MB – $155
A6 – 300dpi - 1950 x 1300 pixels - 16 x 11 cm - 7 MB – $205
A5 – 300dpi - 2600 x 1950 pixels - 22 x 16 cm - 15 MB – $325
A4 – 300dpi - 3600 x 2700 pixels - 30 x 22 cm - 25 MB – $445
A3 – 300dpi - 5000 x 3750 pixels - 43 x 31 cm - 50 MB – $535

A2 – 300dpi - 7000 x 5250 pixels - 60 x 44 cm - 100 MB – $635
A1 – 300dpi - 9000 x 6600 pixels - 88 x 58 cm - 200 MB – $730

Terms & Conditions

Ozstock images states a copyright link at the bottom of the web page stating that  all images on this site are copyright protected and not to be copied, downloaded or used without a License Agreement. Licenses may only be obtained by purchasing an image either by credit card, direct deposit or arranging to become an account customer.

A licensing agreement is also supplied at the bottom of the web page. That link reveals a Royalty-Free Usage Licence Agreement and a Rights-Managed Usage Licence Agreement. I have supplied these licences with the subheading that are outlined under these agreements.

Royalty-Free Usage Licence Agreement

1.Definitions

2. Grants of Rights 

3.Limitations on Reproductions Rights and Credit lines

4.  Copyright

5. Warranty and Limitation of Liability.

6. Indemnification

7. Notice of Defence

8. Parties’ Obligation

9. Electronic Storage

10. Licence Cancellation Fee

11. Overdue and Unpaid Invoices

12. Condition of Licenced Image

13. Unauthorised Use of Licenced Image

14. Use of Licenced Images in Final Elements

15. Right to Information

16. Termination

17. Miscellaneous Terms

Rights-Managed Usage Licence Agreement

1. Definitions

2. Grant of Rights

3. Limitations on Reproduction Rights and Credit Lines

4. Copyright

5. Warranty and Limitation of Liability.

6. Indemnification

7. Notice of Defence

8. Parties’ Obligation

9. Electronic Storage

10. Licence Cancellation Fee

11. Overdue and Unpaid Invoices

12. Condition of Licenced Image

13. Unauthorised Use of Licenced Image

14. Use of Licenced Images in Final Elements

15. Right to Information

16. Termination

17. Miscellaneous Terms

Image 1
Image 2 

Image 3

FONTS

Where

FONT SHOP

How

In order to purchase fonts from fontshop 

In order to purchase a font you first need to click on the font to ‘add to cart’. In this case I have chosen a font called ‘Acta Poster Complete OT’. Once this has been done you simply  select the number of licences you would like for the chosen font be aware these cost $7.50 per user and supply payment of the subtotal put forward by checking out.

  

Cost

Various costs are associated with the fonts supplied on the website. In this case the chosen font to analyse is ‘Acta Poster Complete OT’. With three families supplied along with the font and an open type format supplied the font subtotals at AU$37.50. Licences can also be purchased at AU$7.50 per user. 

Terms & Conditions
The terms and conditions directly relating to this font are outlines by the designer ‘DSType’. Some outstanding points in the agreement are
-Dstype Unipessoal LDA allows the use of the font software on up to five (5) Workstations
-The User may not redistribute the font software as part of any digital commercial product without obtaining a License Extension from DSTYPE Unipessoal LDA authorizing you to do so.
-The User may not rent, lease, sublicense, give, lend, or further distribute the font software, or any copy thereof, except as expressly provided herein.
-The User may not adapt, modify, alter, or otherwise change the font software, or create derivative works from the font software or any portion thereof in exchange for a separate fee or other consideration without DSTYPE Unipessoal LDA consent

Font 1
Font 2
Font 3 

Indigo Design Network Post

My Team Logo

Pandoras Boxing 

Pandoras Boxing 

Pandoras Boxing 

Aboriginal Motifs

Functions and Philosophies

2. Respect

Indigenous images, designs, stories and other cultural expressions should be respected. The rights of Indigenous people to own their heritage is covered in the customs and protocols. These vary across the many diverse communities of Indigenous people. 

In the practice of Public art it is common for Indigenous artists to seek approval from the Indigenous community for public art based projects in any particular country within Australia. 

When dealing with indigenous artwork take into account the cultural groups you may be dealing with. Avoid inappropriate or outdated perspectives when analysing their artwork. Many come form diverse backgrounds whether they learn from their cultural teachers or are self taught. 

4. Integrity

When referring to the cultural integrity of indigenous artwork, under the Copyright Act the moral right of integrity provides the right of protection against inappropriate treatment of their work. For example the artists moral rights will be infringed if a an alteration of the work is made, such as adapting, cutting, editing or enhancing. Maintain the integrity of the work is important for the source communities as well.

Moral Rights & Issues

When referencing Aboriginal motifs the artist has the right to have his or her name reproduced alongside each reproduction of his or her work. The industry practice for use of the work includes the media, year, dimension, source of the license and image.

There are new laws that provide the following rights to artists:

1. The right to be attributed as the artist – Artists can require their names be clearly and prominently reproduced alongside all reproductions of their works.

2. The right not to have work falsely attributed to another artist – Artists can take action against parties who falsely attribute others as the creators of their works.

3. The right of integrity – Artists can take action against parties who subject their works to inappropriate treatment. Inappropriate treatment includes:

• doing anything that results in the material distortion of, the destruction or mutilation of, or material alteration to, the work that causes harm to the artist’s reputation.

• exhibition of the work in public in a manner or place that causes harm to the artist’s reputation.

Native American Motifs

Step 1. Logo Analysis

Name: Atlanta Braves (MLB) 

Sport: Major League Baseball

Established: 1871

Description of current logo

Atlanta Braves Primary Logo (1990-Present)
The current Atlanta Braves Primary logo has evolved form a some-what controversial topic to a now more subtle design. Braves is outlined in navy with scarlet fill alongside a scarlet tomahawk.
 

Atlanta Braves Wordmark Logo (2012-present)
The current logo for Atlanta Braves was introduced in 2012. Decorated with fill in scarlet and navy outline which will be place on a cream coloured uniform.

ATLANTA BRAVES LOGOS LINK

What is concept/theme behind the design?

The initial concept behind the logo is said to be slightly influenced by owner James Gaffney’s allegiance to Tammany Hall, which used the Indian head as their logo.

Motifs 

Many motifs are incorporated within the logo design over the years. Some of the motifs include the controversial Native American head and tomahawk, but Doves, Rustlers, Beaneaters, and Bees as well.

The current motif incudes the Braves wordmark logo as well as a native American axe wrapped in yellow lace a symbol of Native American culture. The current logo can be associated with the Native Americans but if analysed deeply not in a good way. The current motif is identifiable but not as much as the previous more controversial logo of the laughing Native American head.


Has it changed to be more culturally appropriate? 

Yes, I believe the logo has evolved to be more culturally appropriate in many ways but is still disrespectful towards the Native American community . The original Indian head was seen as a racial, and elements such as eagle feathers, ceremonial paint, music, and dance, are mocked during the course of the game. These practices are considered disrespectful of their cultural, spiritual and intellectual property rights. 

Personal thoughts and feelings

I believe the use of motifs and other elements through-out their logo is disrespectful. These symbols of their culture are sacred to Native Americans and the use of their motifs and cultural practices in such a commercial way should be deemed inappropriate and be treated with more respect. 

The intentions of the logo have been met but not without a long record of controversy over the years.

Clash of the Titans

1. Who are the Titans?

The Titans are the previous generation of gods and goddesses to the Olympians, and are actually the parents of many of the Olympian gods and goddesses.

The twelve Titans were the children of Uranus and Gaea, six sons and six daughters: 

1. Cronus
2. Oceanus
3. Iapetus
4. Hyperion
5. Crius
6. Coeus
7. Rhea
8. Tethys
9. Theia
10. Phoebe
11. Themis
12. Mnemosyne

Second Generation Titans ( Iapetionides ) 

1. Atlas 

2. Prometheus
3. Epimetheus
4. Menoetius

The one that is most relative to my character Pandora would be Epimetheus who received her as a gift and married her.

2. Are the any interesting motifs you see frequently appearing? How do you interpret their meaning? Can you name a modern version, of this motif, used today? 

As well as the various signs of lightning and lightning bolts used in the film there are many more.

The film also shows frequent use of Pegusus and her wings which can be associated with many things in todays world such as shoes, jeweller, a number of superheroes such as 'The Flash' and logos such as the ‘Good Year’ tyre service. 

Shields are also a main focal point, used in various battle scenes throughout the movie. These can be linked through time used within family crests to todays use of this motif in police badges, award plaques etc.. 

3. Is your Greek character in the movie? If so, does the film’s interpretation match your research? 

Unfortunately no, Pandora is not portrayed in the movie. According to my research, the movie is set in a post-pandora world, meaning she has not came into existence yet.

4. Are any of the characters, in the movie, related to your Greek myth? If so, how? 

Yes, there are a number of characters related to Pandora in the movie such as...

Father: Wearing shimmering gold armour, Zeus playing one of the main lead roles in the 2010 film.

Creator: Hephaistos the creator of Pandora is merely a background character. Although it is thought that he most likely forged the Lightning Sword for Persus. 

Beautified by: Athena is in the movie portrayed as a beautiful young women in the gods chambers wearing gold armour with a snake wrapped around her body. Aphrodite is in the movie but still only has a visual presence.

5. Is there a constellation of stars named after your Greek character?

No, but there is currently a cluster of galaxies a team of scientists are studying that they have named the galaxy cluster Abell 2744, and nicknamed Pandora’s Cluster. Due to the clusters complex and violent history they have also code named the constellation ‘clash of the titans’

I have provided a link below outlining more information:
Mission: Pandora-Clash of the Titans

6. How is Medusa killed?

Medusa meets her demise when Draco uses his swords and weight to jump on a spiked rock which pins her tail to the ground. Draco laughs at her frustration as he is killed and turned to stone. Medusa turns her attention to Perseus, who waits until he sees he reflection in his tortoise shield before beheading her with his sword. Medusa’s slithering body is dragged into the pits of hell. Perseus bags Medusa’s head and leaves.

7. Does your Greek character have a weakness?

Pandora’s weakness in my opinion was her curiosity, which made her open the box given to her, bringing out various evils into the world.

8. Sketch at least 3 ideas for your logo and add them to this post.

Development needed :)

Boxing glove ties to be used and symbolised, creating a box like shape around the company name Pandoras Boxing. 

Use boxing gloves as P and B obvious development needed.

Bibliography

http://www.ancientgreece.com/s/Titans/

http://edweb.sdsu.edu/people/bdodge/scaffold/gg/titan.html

http://clash-of-the-titans.wikia.com/wiki/Zeus

http://aarondellorso.blogspot.com.au/2012/02/pandora-anesidora.html